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The Follow-Up System

Project Type

Photography

Date

April 2025

Tool

GHL + Zapier

Results

5-message sequence → 62% open rate, 24% reply rate

Statistics show that up to 80% of leads require at least five follow-ups to convert. For a busy real estate agent, that's a huge amount of time and mental energy spent tracking and writing emails—time that could be spent with serious clients. The most common reason a promising lead goes cold isn't lack of interest; it's a lack of timely, consistent follow-up.

Our Automated Nurturing Engine is designed to solve this problem permanently.

This isn't a generic email drip campaign. We build a smart, multi-step sequence for you in your CRM (GoHighLevel) that works for you 24/7. Here’s how it empowers your business:

Instant Engagement: The moment a new lead enters your pipeline, our system ensures the first touchpoint is sent within minutes, capturing their interest when it's at its peak.
Systematic Nurturing: We deploy a logical sequence of follow-ups via email and SMS over several days or weeks. Each message is crafted to provide value, build trust, and gently guide the prospect toward booking a call.
Never Miss an Opportunity: The engine ensures that no lead—no matter how busy you get—slips through the cracks. It works tirelessly in the background to keep you top-of-mind.

The result is a system that transforms a simple list of leads into a warm pipeline of engaged prospects, leading to more conversations, more booked appointments, and a higher conversion rate.

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